The Big Data Driven Business – Book Review

Recently, I visited a good friend for watching the NBA finals. My friend, who works for one of the leading IT organizations worldwide have mentioned that he’d received a new book about Big Data and how it affects today’s business world and asked me for my opinion about it. Since my friend was busy with his new baby, he offered me to borrow the book.

The book is written by Russel Glass, a marketing executive at LinkedIn, and Sean Callahan, also a marketing executive at LinkedIn. Both of them where involved with Bizo, which was acquired by LinkedIn.

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