The Diffusion of Innovations – The Bass Model

How new organization determine what products they should pursue? How can you tell if a product will become successful or not? How markets react to new products?

For all of these questions, innovators have the Bass model.

The goal of the Bass Model invented by Frank M. Bass is to predict how new products and technologies are diffused among the market. As a result, the Bass Model (or curve as it is called often) assists greatly in describing and predicting the possible markets of new consumer durable products.

Usually, the adoption of these new products and technologies look like this:

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