Why Large Corporations Fail To Grow?

One of the major problems that result in large corporations’ failure to grow and develop itself is the lens through which these companies look at their environments. Oftentimes, as mentioned in the Innovator’s Dilemma post,┬ácompanies believe┬áthey would be successful if they will continue to use the same capabilities and serve the same markets as they have done traditionally. However, that is exactly the reason that these companies will eventually fail. To explain this phenomenon and offer a practical solution Theodore Levitt, one of the most influential business thinkers of his time, defined the term Marketing Myopia.

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